{"id":1723,"date":"2012-01-11T00:00:00","date_gmt":"2012-01-11T00:00:00","guid":{"rendered":"http:\/\/otava.test\/data-breach-results-in-email-marketing-spam\/"},"modified":"2012-01-11T00:00:00","modified_gmt":"2012-01-11T00:00:00","slug":"data-breach-results-in-email-marketing-spam","status":"publish","type":"post","link":"https:\/\/www.otava.com\/blog\/data-breach-results-in-email-marketing-spam\/","title":{"rendered":"Data Breach Results in Email Marketing Spam"},"content":{"rendered":"

Just before the New Year, I received a strange email that appeared to be sent from the New York Times regarding my account. But the email referenced renewing my home delivery subscription, which I don\u2019t have – I only have an online subscription. A few days later, I received another email apologizing and acknowledging it had been sent in error.<\/p>\n

\"NYTimes
NYTimes Spam Email<\/figcaption><\/figure>\n

But more research reveals that many users received the same email and an earlier statement from the New York Times reported the emails were a result of spam, although they did not directly name the source, according to Gigaom.com. Search Security and the Wall Street Journal reported on a data breach that affected several companies, including J.P. Morgan Chase & Co. and TiVo back in April of last year.<\/p>\n

The one common factor between the two separate incidents? All of these companies employ third-party email marketing campaign management by Epsilon Data Management LLC, a division of Alliance Data Systems Corp.<\/p>\n

In April, Epsilon reported hackers had breached its system security and accessed names and email addresses, including personal information of more than 40 companies (Search Security reports 150 companies, including major banks, retailers and other firms). The company uses customer information to send targeted email promotions to customers of many ecommerce organizations, including Target, Best Buy, the Home Shopping Network and more.<\/p>\n

Gigaom.com\u2019s further research shows that the message was sent by bfio.com, a mail server registered to Epsilon Data Management.<\/p>\n

Although no credit cardholder data or bank account numbers were accessed, this is a great concern of many of Epsilon\u2019s clients, considering the financial and ecommerce nature of their industries. While spam emails were the only consequence of this instance, similar data breaches in which more sensitive information is accessed can result in a major PCI<\/a> or HIPAA<\/a> violation, and significant financial losses.<\/p>\n

Read more about Who Needs to be PCI Compliant?<\/a> and Who Needs to be HIPAA Compliant?<\/a> if you\u2019re not sure whether or not your company needs to meet national security standards.<\/p>\n

References:
\nBreach Brings Scrutiny<\/a>
\nMassive Epsilon Email Breach Could Lead to Email Attacks, Spam<\/a>
\nUpdate: New York Times Email List Spammed \u2013 By the New York Times<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Just before the New Year, I received a strange email that appeared to be sent from the New York Times regarding my account. But the email referenced renewing my home delivery subscription, which I don\u2019t have – I only have an online subscription. A few days later, I received another email apologizing and acknowledging it had been sent in error. But more research reveals that many users received the same email and an earlier statement from the New York Times reported the emails were a result of spam, although they did not directly name the source, according to Gigaom.com. Search Security and the Wall Street Journal reported on a data breach that affected several companies, including J.P. Morgan Chase & Co. and TiVo back in April of last year. The one common factor between the two separate incidents? All of these companies employ third-party email marketing campaign management by Epsilon Data Management LLC, a division of Alliance Data Systems Corp. In April, Epsilon reported hackers had breached its system security and accessed names and email addresses, including personal information of more than 40 companies (Search Security reports 150 companies, including major banks, retailers and other firms). The company uses customer…<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"other_category":[],"class_list":["post-1723","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nData Breach Results in Email Marketing Spam | OTAVA<\/title>\n<meta name=\"description\" content=\"The New York Times reported that a data breach of its systems resulted in email spam sent to its subscribers, which also affected other major companies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.otava.com\/blog\/data-breach-results-in-email-marketing-spam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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