{"id":2426,"date":"2013-05-01T00:00:00","date_gmt":"2013-05-01T00:00:00","guid":{"rendered":"http:\/\/otava.test\/keynote-%e2%80%a8the-mobile-commerce-revolution-michael-abbott-ceo-isis\/"},"modified":"2013-05-01T00:00:00","modified_gmt":"2013-05-01T00:00:00","slug":"keynote-the-mobile-commerce-revolution-michael-abbott-ceo-isis","status":"publish","type":"post","link":"https:\/\/www.otava.com\/blog\/keynote-the-mobile-commerce-revolution-michael-abbott-ceo-isis\/","title":{"rendered":"2013 ETA Expo Keynote: \u2028The Mobile Commerce Revolution"},"content":{"rendered":"<p id=\"docs-internal-guid-261b4e26-617e-eda2-9634-493edfdd1db8\" dir=\"ltr\">Online Tech is exhibiting <a href=\"https:\/\/www.onlinetech.com\/compliant-hosting\/pci-compliant-hosting\/overview\">PCI hosting<\/a> solutions at the 2013 ETA (Electronic Transactions Association) Annual Meeting &amp; Expo at booth #1237. The conference will be held in New Orleans from April 30-May 2 at the New Orleans Convention Center.<\/p>\n<p><strong>Keynote: \u2028The Mobile Commerce Revolution<\/strong><br \/>\n<em>Speaker: Michael Abbott, CEO, Isis<\/em><\/p>\n<p dir=\"ltr\">Mike opened his presentation by explaining that mobile technology isn\u2019t new thing, it\u2019s been around for over 10 years. Nokia was already experimenting with mobile technology in the early 2000\u2019s&#8230;<\/p>\n<p dir=\"ltr\">So&#8230; \u2018why now?\u2019 Why is this technology coming to the forefront now?<\/p>\n<p dir=\"ltr\">Abbott notes that mobile phones are our personal representation. Find someone under 25 who has a landline. It\u2019s virtually impossible. A decade ago, cameras weren\u2019t on phones. By the end of this year half of all the pictures taken in the us will be taken on a mobile phone.<\/p>\n<p dir=\"ltr\">Why does the consumer want this technology?<\/p>\n<p dir=\"ltr\">Mike shared the example of consumers sifting through coupons on the weekends. They first had to search out coupons from the \u00a0stores they wanted to shop at and then they had to match the \u00a0coupons in the aisles of the grocery store. Is that really 21st century technology? Is that what we should be doing right now? Instead of your wallet being a repository for receipts, with mobile technology, it can become a two way communication channel. Putting the consumer\/merchant back in control. That\u2019s the goal of mobile payments.<\/p>\n<p dir=\"ltr\">Mike showed the audience a slide of statistics, breaking down where consumers are at in the adaption process of mobile technology showing that:<\/p>\n<ul>\n<li>86% of consumers polled were interested in adopting a Mobile Wallet<\/li>\n<li>73% want to add retail coupons to their Mobile Wallet.<\/li>\n<\/ul>\n<p dir=\"ltr\">What is it going to take for consumers to adopt a mobile wallet?<\/p>\n<p dir=\"ltr\">It\u2019s not a technology problem, it\u2019s a business system problem. A four-sided market needs to be developed to include the following:<\/p>\n<p><strong>Mobile Operators<\/strong><\/p>\n<ul>\n<li>Need standards everyone can adopt<\/li>\n<li>Needs to be scalable<\/li>\n<li>Build a supply chain<\/li>\n<li>Create a reason to invest.<\/li>\n<\/ul>\n<p><strong>Banks<\/strong><\/p>\n<ul>\n<li>They want something secure<\/li>\n<li>They need it to represent scale<\/li>\n<li>And they want something that is better than using cards<\/li>\n<\/ul>\n<p><strong>Merchants<\/strong><\/p>\n<ul>\n<li>They want communication with their customers<\/li>\n<li>It needs to be for all vendors, not just can\u2019t just be for the big guys<\/li>\n<\/ul>\n<p><strong>Consumers<\/strong><\/p>\n<ul>\n<li>They want what they have right now in their wallet, but on their mobile \u00a0phones<\/li>\n<li>It needs to make their life simpler.<\/li>\n<\/ul>\n<p dir=\"ltr\">Isis is a platform for the industry in mobile technology. How that works:<\/p>\n<p dir=\"ltr\"><strong>For banks<\/strong>: They want to be sure they are secure and one-to-one communication channel. Isis does not want to push their brand in front of their partners, because consumers still want to still see their card brand in their mobile wallet.<\/p>\n<p dir=\"ltr\"><strong>For Merchants<\/strong>: They want a rich two-way communication channel with their consumers, delivering loyalty cards and coupons automatically that the consumer has selected.<\/p>\n<p><strong>Mobile Tips From Isis<\/strong><\/p>\n<ul>\n<li><strong>Choice<\/strong> &#8211; Everything must be built on choice for the consumer. From their choice in carrier to their choice of the cards they keep in their wallet. At the end of the day, the consumer should always be in charge of their choice.<\/li>\n<li><strong>Privacy<\/strong> &#8211; Privacy means good business. Consumers need to feel secure with their wallet. Your wallet doesn\u2019t spy on you today, it shouldn\u2019t do that tomorrow.<\/li>\n<li><strong>Security<\/strong> &#8211; Easy to create something with billions of apps, but if you are going to transfer from plastic cards to mobile wallet, it MUST be secure.<\/li>\n<\/ul>\n<p dir=\"ltr\">In wrapping up his keynote address, Mike pointed out that consumers want what they already have, but in an easier to use format. Businesses can use mobile technology and make it contextually and time relevant to the consumer at point of sale. They\u2019re making the world clickable and your phone is becoming your mouse.<\/p>\n<p><strong>What we learned as key takeaways:<\/strong><\/p>\n<ol>\n<li>Control \u2013 The consumer is being put in control of everything in their wallet.<\/li>\n<li>Simplicity- Consumers want simplicity and want to be able to know how to pay with their phone first.<\/li>\n<li>Magical- Consumers think the technology is awesome<\/li>\n<li>Viral \u2013 Al it takes is one time to teach the consumer and after that they \u201cget it\u201d and it goes viral because they show others.<\/li>\n<\/ol>\n<p><strong>How other companies can get in the game:<\/strong><\/p>\n<ol>\n<li>Go contactless now<\/li>\n<li>Rethink your value propositions \u2013 It\u2019s all about partnerships. No way a central corporation can plan out the technology on a large scale.<\/li>\n<li>Start small. Think big. Scale fast. \u00a0\u2013 Everything Isis does in regards to their technology starts small and they perfect that technology. When they get the right \u201celixir:, they can scale it out fast.<\/li>\n<\/ol>\n<hr \/>\n<p><a href=\"https:\/\/otavawebsite.wpengine.com\/blog\/unencrypted-data-big-problem-for-banks-merchants\/resources\/white-papers\/pci-compliant-data-centers\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/www.otava.com\/wp-content\/uploads\/2019\/04\/pci-white-paper-sm.gif\" alt=\"PCI Compliant Data Centers\" width=\"200\" height=\"165\" \/><\/a>Looking for more information on PCI hosting requirements, recommendations, and the foundation of a secure <a href=\"https:\/\/otavawebsite.wpengine.com\/blog\/unencrypted-data-big-problem-for-banks-merchants\/company\/michigan-data-centers\/compliance\/pci-compliant-data-centers\">PCI compliant data center<\/a>?<\/p>\n<p><a href=\"https:\/\/otavawebsite.wpengine.com\/blog\/unencrypted-data-big-problem-for-banks-merchants\/resources\/white-papers\/pci-compliant-data-centers\">Download our PCI Compliant Hosting white paper<\/a> now for a complete guide to PCI hosting with IT vendors.<\/p>\n<p><strong>Still have questions? <\/strong><a href=\"https:\/\/otavawebsite.wpengine.com\/blog\/unencrypted-data-big-problem-for-banks-merchants\/contact\">Contact us<\/a> or <a href=\"https:\/\/hostedusa6.whoson.com\/chat\/chatstart.htm?domain=www.onlinetech.com\">chat<\/a> with us now. Find out more about our fully compliant, <a href=\"https:\/\/otavawebsite.wpengine.com\/blog\/unencrypted-data-big-problem-for-banks-merchants\/compliant-hosting\/pci-compliant-hosting\/overview\">PCI hosting<\/a> solutions, or <a href=\"https:\/\/otavawebsite.wpengine.com\/blog\/unencrypted-data-big-problem-for-banks-merchants\/secure-hosting\/hipaa-compliant-hosting\/quote\">submit a quote request<\/a> for your project today.<\/p>\n<p>Or download our <a href=\"https:\/\/otavawebsite.wpengine.com\/about\/resources\/\">Mobile Security white paper<\/a> for more on how to secure data with mobile devices and mobile applications.<\/p>\n<hr \/>\n","protected":false},"excerpt":{"rendered":"<p>Online Tech is exhibiting PCI hosting solutions at the 2013 ETA (Electronic Transactions Association) Annual Meeting &amp; Expo at booth #1237. The conference will be held in New Orleans from April 30-May 2 at the New Orleans Convention Center. Keynote: \u2028The Mobile Commerce Revolution Speaker: Michael Abbott, CEO, Isis Mike opened his presentation by explaining that mobile technology isn\u2019t new thing, it\u2019s been around for over 10 years. Nokia was already experimenting with mobile technology in the early 2000\u2019s&#8230; So&#8230; \u2018why now?\u2019 Why is this technology coming to the forefront now? Abbott notes that mobile phones are our personal representation. Find someone under 25 who has a landline. It\u2019s virtually impossible. A decade ago, cameras weren\u2019t on phones. By the end of this year half of all the pictures taken in the us will be taken on a mobile phone. Why does the consumer want this technology? Mike shared the example of consumers sifting through coupons on the weekends. They first had to search out coupons from the \u00a0stores they wanted to shop at and then they had to match the \u00a0coupons in the aisles of the grocery store. Is that really 21st century technology? Is that what we should&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"other_category":[],"class_list":["post-2426","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>2013 ETA Expo Keynote: \u2028The Mobile Commerce Revolution | OTAVA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.otava.com\/blog\/keynote-the-mobile-commerce-revolution-michael-abbott-ceo-isis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2013 ETA Expo Keynote: \u2028The Mobile Commerce Revolution\" \/>\n<meta property=\"og:description\" content=\"Online Tech is exhibiting PCI hosting solutions at the 2013 ETA (Electronic Transactions Association) Annual Meeting &amp; Expo at booth #1237. The conference will be held in New Orleans from April 30-May 2 at the New Orleans Convention Center. Keynote: \u2028The Mobile Commerce Revolution Speaker: Michael Abbott, CEO, Isis Mike opened his presentation by explaining that mobile technology isn\u2019t new thing, it\u2019s been around for over 10 years. Nokia was already experimenting with mobile technology in the early 2000\u2019s&#8230; So&#8230; \u2018why now?\u2019 Why is this technology coming to the forefront now? Abbott notes that mobile phones are our personal representation. Find someone under 25 who has a landline. It\u2019s virtually impossible. A decade ago, cameras weren\u2019t on phones. By the end of this year half of all the pictures taken in the us will be taken on a mobile phone. Why does the consumer want this technology? Mike shared the example of consumers sifting through coupons on the weekends. They first had to search out coupons from the \u00a0stores they wanted to shop at and then they had to match the \u00a0coupons in the aisles of the grocery store. Is that really 21st century technology? Is that what we should...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.otava.com\/blog\/keynote-the-mobile-commerce-revolution-michael-abbott-ceo-isis\/\" \/>\n<meta property=\"og:site_name\" content=\"OTAVA\" \/>\n<meta property=\"article:published_time\" content=\"2013-05-01T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.otava.com\/wp-content\/uploads\/2019\/04\/pci-white-paper-sm.gif\" \/>\n<meta name=\"author\" content=\"Irma Brillantes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Irma Brillantes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" 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The conference will be held in New Orleans from April 30-May 2 at the New Orleans Convention Center. Keynote: \u2028The Mobile Commerce Revolution Speaker: Michael Abbott, CEO, Isis Mike opened his presentation by explaining that mobile technology isn\u2019t new thing, it\u2019s been around for over 10 years. Nokia was already experimenting with mobile technology in the early 2000\u2019s&#8230; So&#8230; \u2018why now?\u2019 Why is this technology coming to the forefront now? Abbott notes that mobile phones are our personal representation. Find someone under 25 who has a landline. It\u2019s virtually impossible. A decade ago, cameras weren\u2019t on phones. By the end of this year half of all the pictures taken in the us will be taken on a mobile phone. Why does the consumer want this technology? Mike shared the example of consumers sifting through coupons on the weekends. 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