{"id":2478,"date":"2013-06-07T00:00:00","date_gmt":"2013-06-07T00:00:00","guid":{"rendered":"http:\/\/otava.test\/irce-2013-endless-adaptability-the-key-to-e-commerce-success\/"},"modified":"2013-06-07T00:00:00","modified_gmt":"2013-06-07T00:00:00","slug":"irce-2013-endless-adaptability-the-key-to-e-commerce-success","status":"publish","type":"post","link":"https:\/\/www.otava.com\/blog\/irce-2013-endless-adaptability-the-key-to-e-commerce-success\/","title":{"rendered":"IRCE 2013: Endless Adaptability: The Key to E-Commerce Success"},"content":{"rendered":"

Online Tech is exhibiting PCI hosting<\/a> solutions at booth #108 at the Internet Retailer Conference & Exhibit (IRCE) 2013 in Chicago, IL. Hosted at the McCormick Place West, the event runs from June 4-7, and is the world’s largest e-commerce event. The event draws 9,500 e-retailing executives from more than 40 countries.<\/p>\n

Endless Adaptability: The Key to E-Commerce Success<\/strong>
\nNiraj Shah, CEO, Wayfair<\/em><\/p>\n

Niraj has had a successful career as an entrepreneur, business executive, board director and most recently co-funded Wayfair, an online home furniture store. Niraj helped Wayfair consolidated over 200 websites into one main website and navigate through the pains of losing website traffic and rerouting. By holding to a long-term vision for the company and focusing directly on where they wanted to go, Wayfair was able to maintain an entrepreneurial culture and go out of their way to stay remain agile and find new opportunities.<\/p>\n

In an effort to consolidate and carry out their long-term goals, Wayfair closed industry channels that were making $15-20 million worth of revenue, simply because they couldn\u2019t serve in those industries as a leader. It may not have made sense in the short-term, but it made sense for the long-term vision Niraj held for Wayfair.<\/p>\n

Key points for success:<\/p>\n