{"id":2700,"date":"2013-10-30T00:00:00","date_gmt":"2013-10-30T00:00:00","guid":{"rendered":"http:\/\/otava.test\/social-media-grows-customer-trust-for-cloud-computing-industry\/"},"modified":"2013-10-30T00:00:00","modified_gmt":"2013-10-30T00:00:00","slug":"social-media-grows-customer-trust-for-cloud-computing-industry","status":"publish","type":"post","link":"https:\/\/www.otava.com\/blog\/social-media-grows-customer-trust-for-cloud-computing-industry\/","title":{"rendered":"Social Media Grows Customer Trust for Cloud Computing Industry"},"content":{"rendered":"<p>Before there was Twitter and LinkedIn, companies felt that it was better to hide bad news from customers.\u00a0 Airlines wouldn\u2019t tell passengers why there was a delay.\u00a0 Hosting companies wouldn\u2019t tell you about an outage or when dial up lines wouldn\u2019t work.<\/p>\n<p>Now with the adoption of social media, companies are becoming more transparent and sharing all types of company news or information \u2013 good or bad.\u00a0 The <a href=\"https:\/\/otavawebsite.wpengine.com\/solutions\/cloud\/\">cloud computing<\/a> and <a href=\"https:\/\/otavawebsite.wpengine.com\/operations\/locations\/michigan-cloud-and-data-centers\/\">data center<\/a> industry is no different.<\/p>\n<p>In this video, Yan Ness discusses how social media has impacted cloud computing providers.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ItSoXgkjryA\" frameborder=\"0\" width=\"560\" height=\"315\"><\/iframe><\/p>\n<p>With the introduction of social media, customers were allowed to speak with one another without the company\u2019s permission.\u00a0 It put companies on the defensive.\u00a0 Once someone had a bad experience, he or she told everyone.\u00a0 So companies had a choice to make.\u00a0 Be more transparent and less secretive or remain quiet and let their customers do the talking.<\/p>\n<p>In the beginning, the data center industry was scared of being more open.\u00a0 They thought it would cause a lot of problems.\u00a0 But what it did was tighten the trust level between customers and companies.<\/p>\n<p>For those companies that decided to jump in the \u201csocial media sandbox\u201d and started to use social media tools, like Twitter or LinkedIn to share important information such as service interruptions, found they raised their customer trust level.<\/p>\n<p>Cloud computing providers now tell their customers what is going on and what they are doing while the interruption is happening rather than have customers talk about it themselves.\u00a0 This is exactly what you want from a maturing industry.\u00a0 You want a really high degree of trust between customers and cloud computing providers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Before there was Twitter and LinkedIn, companies felt that it was better to hide bad news from customers.\u00a0 Airlines wouldn\u2019t tell passengers why there was a delay.\u00a0 Hosting companies wouldn\u2019t tell you about an outage or when dial up lines wouldn\u2019t work. Now with the adoption of social media, companies are becoming more transparent and sharing all types of company news or information \u2013 good or bad.\u00a0 The cloud computing and data center industry is no different. In this video, Yan Ness discusses how social media has impacted cloud computing providers. With the introduction of social media, customers were allowed to speak with one another without the company\u2019s permission.\u00a0 It put companies on the defensive.\u00a0 Once someone had a bad experience, he or she told everyone.\u00a0 So companies had a choice to make.\u00a0 Be more transparent and less secretive or remain quiet and let their customers do the talking. In the beginning, the data center industry was scared of being more open.\u00a0 They thought it would cause a lot of problems.\u00a0 But what it did was tighten the trust level between customers and companies. For those companies that decided to jump in the \u201csocial media sandbox\u201d and started to use&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[45],"tags":[],"other_category":[],"class_list":["post-2700","post","type-post","status-publish","format-standard","hentry","category-cloud-computing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Social Media Grows Customer Trust for Cloud Computing Industry | OTAVA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.otava.com\/blog\/social-media-grows-customer-trust-for-cloud-computing-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Grows Customer Trust for Cloud Computing Industry\" \/>\n<meta property=\"og:description\" content=\"Before there was Twitter and LinkedIn, companies felt that it was better to hide bad news from customers.\u00a0 Airlines wouldn\u2019t tell passengers why there was a delay.\u00a0 Hosting companies wouldn\u2019t tell you about an outage or when dial up lines wouldn\u2019t work. Now with the adoption of social media, companies are becoming more transparent and sharing all types of company news or information \u2013 good or bad.\u00a0 The cloud computing and data center industry is no different. In this video, Yan Ness discusses how social media has impacted cloud computing providers. With the introduction of social media, customers were allowed to speak with one another without the company\u2019s permission.\u00a0 It put companies on the defensive.\u00a0 Once someone had a bad experience, he or she told everyone.\u00a0 So companies had a choice to make.\u00a0 Be more transparent and less secretive or remain quiet and let their customers do the talking. In the beginning, the data center industry was scared of being more open.\u00a0 They thought it would cause a lot of problems.\u00a0 But what it did was tighten the trust level between customers and companies. 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