{"id":3070,"date":"2016-03-03T00:00:00","date_gmt":"2016-03-03T00:00:00","guid":{"rendered":"http:\/\/otava.test\/investing-in-security-whats-good-for-the-business-is-good-for-the-brand\/"},"modified":"2025-10-14T07:36:38","modified_gmt":"2025-10-14T07:36:38","slug":"investing-in-security-whats-good-for-the-business-is-good-for-the-brand","status":"publish","type":"post","link":"https:\/\/www.otava.com\/blog\/investing-in-security-whats-good-for-the-business-is-good-for-the-brand\/","title":{"rendered":"Investing in security: What&#8217;s good for the business is good for the brand"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-16343 size-full\" title=\"Online Tech: Investing in security\" src=\"https:\/\/otava.test\/wp-content\/uploads\/2019\/04\/dragon-knight_30220361.jpg\" alt=\"Online Tech: Investing in security\" width=\"350\" height=\"250\" \/>We\u2019ve already talked about the need to <a href=\"https:\/\/otavawebsite.wpengine.com\/blog\/whats-the-value-in-continually-investing-in-an-it-security-budget\/\" target=\"_blank\" rel=\"noopener\">invest in an IT security budget<\/a>\u00a0as a best practice for business. Whether that\u2019s an alarm for the door, a safe to guard money, or a firewall behind its network systems, security helps people and organizations sleep better at night.<\/p>\n<p>But even with a\u00a0lock on the door, burglars can still find a way to get in. The same goes for the security of your data. We\u2019ve all heard of the data breaches of Target, Ashley Madison, and eBay. And chances are, you found yourself thinking with a sigh of relief, \u201cI\u2019m sure glad I don\u2019t have to deal with that!\u201d<\/p>\n<p>The problem is, though, that you do. You just might not be conscious of it.\u00a0Security is something you always have in the back of your mind when you are designing your systems. But why is that? Why else would you need to invest in security, if not to protect your business?<\/p>\n<p>Well, because one of the biggest damages a breach can do to you, personally and as a business, is destroy your reputation. People will begin to hesitate to hand over their personal information to someone who has a history of being hacked, same as\u00a0how many\u00a0people will hesitate to spend the night in someone\u2019s house that\u2019s recently been broken into. That data breach creates a breach of trust with your customers which will affect your bottom line.<\/p>\n<p>\u201cUnfortunately, we live in a culture where nearly anyone at any time can experience a security threat or breach,\u201d said Jessica Jersan, the public relations manager of Online Tech. \u201cIt\u2019s important to maintain the level of trust your clients have instilled in your company, by keeping the lines of communication open, offering solutions pending their level of impact and informing them of how your company is taking the steps necessary to better protect them in the future.\u201d<\/p>\n<p>Keeping that level of trust, especially during tough times, is key to staying in business. And establishing that trust is a two-step process: Investing in security to protect your clients and\/or customers, and being up front about any violations of that protection when they happen.<\/p>\n<p>So, here&#8217;s another reason to keep that security budget at the top of the priority list. Not only does it keep your\u00a0IT staff more productive, but it serves as reinforcement of a stable brand image and keeps your public relations and marketing\u00a0department happy because it allows them to\u00a0focus on promoting the great products and services\u00a0your company provides. And what business doesn\u2019t like that?<\/p>\n<p>Need help pitching to your board\u00a0for an increased IT security budget? Read our article on<br \/>\n<a href=\"https:\/\/otavawebsite.wpengine.com\/blog\/how-a-ceo-evaluates-an-it-security-budget\/\">how a CEO evaluates an IT security budget<\/a>\u00a0and learn how to\u00a0structure a successful proposal.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve already talked about the need to invest in an IT security budget\u00a0as a best practice for business. Whether that\u2019s an alarm for the door, a safe to guard money, or a firewall behind its network systems, security helps people and organizations sleep better at night. But even with a\u00a0lock on the door, burglars can still find a way to get in. The same goes for the security of your data. We\u2019ve all heard of the data breaches of Target, Ashley Madison, and eBay. And chances are, you found yourself thinking with a sigh of relief, \u201cI\u2019m sure glad I don\u2019t have to deal with that!\u201d The problem is, though, that you do. You just might not be conscious of it.\u00a0Security is something you always have in the back of your mind when you are designing your systems. But why is that? Why else would you need to invest in security, if not to protect your business? Well, because one of the biggest damages a breach can do to you, personally and as a business, is destroy your reputation. People will begin to hesitate to hand over their personal information to someone who has a history of being hacked, same&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"other_category":[],"class_list":["post-3070","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Investing in security: What&#039;s good for the business is good for the brand | OTAVA<\/title>\n<meta name=\"description\" content=\"See why investing in security benefits both your business operations and your brand reputation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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