{"version":"1.0","provider_name":"OTAVA","provider_url":"https:\/\/www.otava.com","title":"Social Media Grows Customer Trust for Cloud Computing Industry","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"o5Krptg07g\"><a href=\"https:\/\/www.otava.com\/blog\/social-media-grows-customer-trust-for-cloud-computing-industry\/\">Social Media Grows Customer Trust for Cloud Computing Industry<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.otava.com\/blog\/social-media-grows-customer-trust-for-cloud-computing-industry\/embed\/#?secret=o5Krptg07g\" width=\"600\" height=\"338\" title=\"&#8220;Social Media Grows Customer Trust for Cloud Computing Industry&#8221; &#8212; OTAVA\" data-secret=\"o5Krptg07g\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.otava.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"Before there was Twitter and LinkedIn, companies felt that it was better to hide bad news from customers.\u00a0 Airlines wouldn\u2019t tell passengers why there was a delay.\u00a0 Hosting companies wouldn\u2019t tell you about an outage or when dial up lines wouldn\u2019t work. Now with the adoption of social media, companies are becoming more transparent and sharing all types of company news or information \u2013 good or bad.\u00a0 The cloud computing and data center industry is no different. In this video, Yan Ness discusses how social media has impacted cloud computing providers. With the introduction of social media, customers were allowed to speak with one another without the company\u2019s permission.\u00a0 It put companies on the defensive.\u00a0 Once someone had a bad experience, he or she told everyone.\u00a0 So companies had a choice to make.\u00a0 Be more transparent and less secretive or remain quiet and let their customers do the talking. In the beginning, the data center industry was scared of being more open.\u00a0 They thought it would cause a lot of problems.\u00a0 But what it did was tighten the trust level between customers and companies. For those companies that decided to jump in the \u201csocial media sandbox\u201d and started to use..."}