{"version":"1.0","provider_name":"OTAVA","provider_url":"https:\/\/www.otava.com","title":"The Six Traits of Successful Companies: Michigan Entrepreneurship from Delis to Data Centers","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"qTWgoog6rW\"><a href=\"https:\/\/www.otava.com\/blog\/the-six-traits-of-successful-companies-michigan-entrepreneurship-from-delis-to-data-centers\/\">The Six Traits of Successful Companies: Michigan Entrepreneurship from Delis to Data Centers<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.otava.com\/blog\/the-six-traits-of-successful-companies-michigan-entrepreneurship-from-delis-to-data-centers\/embed\/#?secret=qTWgoog6rW\" width=\"600\" height=\"338\" title=\"&#8220;The Six Traits of Successful Companies: Michigan Entrepreneurship from Delis to Data Centers&#8221; &#8212; OTAVA\" data-secret=\"qTWgoog6rW\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.otava.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"Ten years ago this month, Inc. Magazine\u2019s Bo Burlingham dubbed Ann Arbor-based Zingerman\u2019s \u201cThe Coolest Small Company in America.\u2019\u2019 Most entrepreneurs dream their company will grow big. Burlingham, during recent visits to Grand Rapids and Detroit, credited Ann Arbor-based Zingerman\u2019s Deli with inspiring his national search for companies prioritizing greatness over growth alone. He focuses on companies \u201cthat chose to be great.\u2019\u2019 The Zingerman\u2019s role model lead to Bo Burlingham\u2019s recent best-selling business book, Small Giants. Zingerman\u2019s had several offers to franchise and replicate their deli in other college towns but Burlingham noted companies that simply replicate one store into another city find the copy is not nearly as great as the original. For example, he said a Starbuck\u2019s on the Ohio Turnpike is not the same as the original in Seattle. Burlingham\u2019s model for greatness is reminiscent of Ann Arbor-based Online Tech, who are beginning their own expansion with a very well-thought out and unique plan, making greatness and a \u201cwin-win\u2019\u2019 experience for all involved a greater priority than growth for growth\u2019s sake. Zingerman\u2019s started in Ann Arbor for a simple reason: to fill a crying need for a great New York-style deli in the Midwest. Online Tech, similarly..."}